The Gunn Report for Media has been released and India is placed at a high 5th position after the US, the UK, Germany and Spain. Indian media agencies have fared much better than the creative agencies as per the Gunn Report 2007, which places India at the 14th position, marking India’s highest ever score in the Gunn Report.
Details about the Indian media agencies that had contributed in the country’s ranking were not available at the time of filing this report.
As per the Gunn Report for Media, it is learnt that OMD tops the most awarded media agencies’ list, followed by Mindshare and BBDO at the 2nd and 3rd places, respectively. Universal McCann is placed 4th, while Starcom MediaVest is in the 5th place. The 6th position is shared by Carat and Mediacom.
Among the most awarded global media agency networks, Omnicom Media Group leads the list, followed by GroupM, Publicis Groupe Media, Interpublic Media Council, Aegis and Havas in the 2nd, 3rd, 4th, 5th and 6th positions, respectively.
Nike remains the Advertiser of the Year with campaigns from 18 different festivals demonstrating the quality and originality of their work around the world. Coca-Cola is 2nd in the list of Most Awarded Clients, followed by McDonald’s and Adidas at 3rd and 4th positions, respectively, while Axe and Nissan share the 5th position.
The US with 185 points is the most awarded country, but is down by 4.3 per cent over last year. The UK is at 2nd position with a total of 167 points, followed by Germany at 3rd place with 137 points, Spain at 4th place with 110 points and India at 5th place with 83 points.
Similar to the methodology used by the previous Gunn Reports, this year’s scoring system assigned each agency and campaign 3 to 5 points for a Best in Show award / Grand Prix ; 2 to 3 points for a winner or gold ; 1 to 2 points for a silver or bronze. Campaigns could also receive points for awards in different categories.
Isabelle Musnik, Editor of the Gunn Report for Media, said, “Once again, the Gunn Report for Media has combined winners’ lists from the world’s most important award contests to establish the only global ‘league tables’ for the communications industry. ”
Musnik further said, “Consumers don’t want to be told any more what to do. Not only do they want to participate, share and collaborate as never before, they also want to control and dictate when, where and how they are communicated to. This report on media aims to send a strong signal to the marketing industry to put a global spotlight on media innovation and to inspire a higher quality media product around the world. The future of the industry lies in the innovative strength of its media creativity. All the contests that I have reported on this year are witness to this.”
Bernhard Glock, Vice-President, Global Media and Communication, P&G, said, “The media channels we use to ‘connect’ to our consumers are as vital as the creative content that we deliver to them. As consumers gain more control over their media consumption, and as more content and messages vie for their attention, it becomes an even greater challenge to engage with them.”
The Gunn Report for Media was first launched in 2004. Procter & Gamble has sponsored the report again this year.
The Gunn Report for Media in detail:
The Most Awarded Agencies Worldwide 2006 & 2007
The Most Awarded Global Networks Worldwide 2006 & 2007
The Most Awarded Advertisers Worldwide 2007
The Most Awarded Countries 2007
GoaFest 2008: Gunn Report – India scores its highest ever rank of 14