The results of The Gunn Report 2010 were announced on January 21, 2011 at the IAA business lunch in London. India ranks 14th in the countries’ calendar, up from 17th last year. The US and the UK once again ranked first and second, respectively, in the countries table. Turkey is the new addition in the top 25 list for 2010, thus bringing the total number of countries to ever appear in this table to 37.
BBDO is Network of the Year for fifth year in a row and eighth time in 12 years, while AlmapBBDO (Sao Paulo) was named Agency of the Year. Top honours for Digital Agency was shared by two Swedish agencies – DDB Stockholm and Forsman & Bodenfors (Gothenburg).
Agencies from four different countries took top honours in TV, Print, Digital and All Gunns Blazing. From India, Conqueror Papers ‘Colours of India’ ranked 11th, Fuji Film ‘Smile Capture’ ranked 20th, while Tide ‘Magttraction’ graded itself as 48th in Print. Sanctuary Magazine ‘New National Animal’ was 29th in All Gunns Blazing. No agency from India made it to the top 50.
Prior to presenting the key findings of The Gunn Report 2010, Donald Gunn, Founder of The Gunn Report, commented, “We are grateful to the IAA for giving us this platform to launch The Gunn Report 2010. Our function in life is to identify the best new work in the world each year, to identify who is doing it, and to celebrate both. We are honoured that the industry entrusts us to fulfill this task.”
On the occasion of launching the Gunn Report 2010, Ian Barber, Director of Communications for the Advertising Association, commented, “The Gunn Report is an important industry bellwether and demonstrates the value of the media creativity industry to the global economy. Fostering healthy competition between agencies on an international level serves to raise the game and encourages the industry to produce creative work of an increasingly high standard.”
Volkswagen was declared Advertiser of the year for the 10th time in 12 years. Nike is the only other advertiser to also appear in the table every year.
Guest Editor for 2010 was Marcello Serpa, Partner and Creative Director of Almap BBDO. He contributed his own personal commentary on the report and chapters on the most awarded work in the Film, Print, Digital and All Gunns Blazing tables. He is also involved in making the final selections for The Showreel of The Year.
Meanwhile, there is change in The Gunn Report year and going forward, it will cover the calendar year January-December. In this transition year, the shows from 2010 and the last quarter of 2009 were taken into account when compiling the results.
The Gunn Report 2010 Tables and Commentaries are viewable online at the newly re-launched website. The subscription-based website includes the entire 12-year database of Gunn Report Tables, a fully searchable library of all the advertising that has ever appeared in these Tables, Donald Gunn’s TV Library, which archives the best commercials of all-time going back to the 1960s, Proprietary Research on creativity and effectiveness, Guest Essays from 25 of the most exceptional advertising thinkers of our time, and much more.
The Gunn Report and Showreel of The Year 2010 will be published in March 2011.