The ninth annual edition of the Gunn Report has been announced. TBWAChiatDay New York/ TBWA Media Arts Los Angeles has won the first place under the most awarded agency category in the Gunn Report with a total of 33 points. Out this, 28 points were earned via TV campaigns, with print campaigns contributing to the remaining share of points.
Omnicom Group’s BBDO Worldwide was named most awarded agency network in the world for a record fifth time, while DDB London claimed the second position, Saatchi & Saatchi (New York, Los Angeles) took the third spot. Of the top 50 most awarded agencies, 12 were part of the Omnicom Group. Four agencies from the top 25 interactive agencies also belonged to the Omnicom Group.
The Leo Burnett network that ranked 6th with 95 points had the support from its 19 offices, and for the first time ever, the network had two offices in the world’s top 20 creative agencies, with LB/Chicago at No. 15 and LB/Milano at No. 19.
Among the advertisers, it was Nike, Volkswagen and Sony who took the top three spots as the most awarded advertisers in the world.
USA, with a total of 305 points, topped in the list of most awarded countries, followed by Great Britain, Argentina, Brazil, and Japan.
In the category of television commercials, Fallon London’s ‘paint’ for Sony Bravia was ranked first, followed by Leo Burnett Italia’s underwater world commercial for Ariston Aqualtis washing machine, and Wieden + Kennedy Amsterdam’s Happiness Factory campaign for Coca-Cola.
Among the print campaigns, Leo Burnett Bangkok’s Clima Bicycle Locks came first in the list with DDB London’s Marmite Squeezy - Love or Hate campaign claiming the second spot; and Saatchi & Saatchi New York’s Bareback Mt / Transvestite and campaign for Below Vodka taking the third place.
The Gunn Report was established in 1999 and is based on a simple idea to combine the winners’ lists from all the major advertising awards in the world, and establish the annual worldwide league tables for the advertising industry. This year, for the first time, the Gunn Report included online and interactive works to reflect the changing face of the industry.