The eighth annual edition of the Gunn Report has been announced. The Report combines winners’ lists from the most important awards contests (in 2006, this includes the top 36 shows for TV and top 22 shows for print) to establish the annual, worldwide league tables for the advertising industry. In 2006, India takes the 21st spot in the Report, featuring in the Report for the fourth time in the last eight years. JWT’s Slim Jeans campaign and O&M Mumbai’s IAPA Adoption Awareness campaign make it to the most awarded print ads list.
The Gunn Report 2006 presents the 25 most awarded countries in the world. In the 2006 Report, Great Britain overtakes the US to be ranked No. 1. For the last seven years it was the US that was ranked No. 1, with Great Britain coming in second. This year, Great Britain with 248 points tops the table for the first time ever by virtue of being the most awarded country in the world. The US is second with 196 points. Argentina and France tie for the third spot, while Thailand is ranked 5th.
As far as Asian countries are concerned, Japan is in the 9th spot in 2006. China features in the table at No. 19, it is for the third time that China features in the Report in the last eight years. India has been ranked No 21.
Of the most awarded Agency Networks – where the world’s top 20 agency networks are ranked by their performances in the world’s top 58 award contests – BBDO Worldwide tops the list, followed by DDB Worldwide calls. TBWA has been ranked No 3., JWT is at No. 4 and Leo Burnett in No. 5.
According to the Gunn Report, JWT is one of the biggest stories of the year. The agency, which was ranked 9th in 2005 with 52 points, amassed a whopping 106 points in 2006 to rocket up to the 4th in the Agency Networks table. This is the biggest jump seen in the top agencies in the eight-year history of the Gunn Report.
JWT’s London is the mega-star office, while the agency’s Shanghai and Sao Paulo + Curitiba offices also feature among the world’s Top 50. JWT offices in Argentina, India, Thailand, Malaysia, the Philippines, Italy, Spain, Puerto Rico and Mexico City have all contributed notably to this achievement.
Ogilvy & Mather has been ranked 6th with 93 points – the agency’s highest total points yet. The agency has no fewer than five of its branches among the world’s Top 50 agencies – O&M Bangkok, O&M Buenos Aires, O&M in South Africa (Johannesburg + Cape Town), O&M Frankfurt and O&M Singapore. Santiago, New York, Tokyo, Shanghai, Mumbai and Mexico City also deserve a mention. According to the Gunn Report, Ogilvy & Mather’s strength as a Network was once again in Asia.
Though the Report doesn’t have too much cheer for India, the country can draw some succor from the fact that two agencies – JWT Mumbai and O&M Mumbai – have kept the country’s head high. JWT Mumbai’s much awarded Levi’s Slim Jeans campaign has been ranked No. 29 in the 50 most awarded print ads or campaigns in the world in 2006. O&M Mumbai’s IAPA Adoption Awareness campaign has been ranked No. 36 in the same category.