Top Story

e4m_logo.png

Home >> Advertising >> Article

Guest Column: Goafest - where ideas are contested, concepts are accepted…

30-May-2014
Font Size   16
Share
Guest Column: Goafest - where ideas are contested, concepts are accepted…

What do media grand-daddy Sam Balsara, and Delhi funny bone Gursimran Khambha have in common? On the surface, apart from the fact that they both belong to the same broad media industry, nothing. However, come the end of May and the landscape becomes a conducive meeting ground for the two.

Goafest 2014 promises not just the most awaited awards of the year, but also electrifying energy of mavericks and bigwigs from the media fraternity.
In its latest avatar, I’m told it gets even better. Aside of new categories introduced this year, the awards night stands to get more exciting with surprise elements planned. Even speakers will engage the audience at a deeper level.

But what really sets apart Goafest from them all? There are private initiatives in the space too, after all. In all the years that I’ve spent in the industry, I’ve found there are events and then there are events, but an event in Goa stands out. Even those not participating at the awards are still sending delegates. It is the sheer opportunity to meet contemporaries and interact and discuss ideas with the best from the diametrically opposite end of the space. The prospects of networking go beyond the silos of how high up you stand in the hierarchy. To be able to rub shoulders with media gurus who have inspired you all along, share time and space with them is an experience by itself. A chance that has the potential to change your life completely, forever.

At the end of the day, Goafest is the only platform of its kind where rewards go beyond awards. With the swearing in of the new government, we may expect even greater buzz at the fest. We are likely to witness a colossal coming together of Creative, Media & Technology and to give consumers and audiences an experience that will diametrically change the way media is perceived altogether.
Goafest is the one occasion when the old world collides with the new world. Ideas are contested, concepts are accepted. It brings the entire family of the media world under one roof.

Goafest has added Digital, Print as well as Broadcasting – and that’s what makes it even more interesting across creative spaces. With fertile minds moving to Goa and making it their base for new ventures, Goa is the new hub of talent. The place celebrates hard work with vibrancy and gusto. Goafest attendees come in full resplendence. And the setting is just so inviting - swaying palms, the white sands of the beach, the gushing waves of the sea… it’s a holiday in disguise! You can let your hair down even while you’re at work. Newbie, veteran, man or woman – as the Goans beckon – Come to Goa, Come to Goa, Goa meri hai!

The author is CEO, Colors. 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking