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Guest Column: 9 Things Men Can Learn from Women in the PR Industry: Deepak Kapoor

08-March-2016
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Guest Column: 9 Things Men Can Learn from Women in the PR Industry: Deepak Kapoor

Women have greater ability to work as a team. They bring everybody on the same stage and advance together; ensuring nobody is abandoned. That is the way a leader ought to be in the PR industry writes Deepak Kapoor, Communication Specialist, Perfect Relations Pvt. Ltd.

In the lighthearted comedy flick ‘What Women Want’, the protagonist played by Mel Gibson, is addressed by his friend, “What are you officially a woman now? He answered “I wish!”

Trust me without a doubt; you'd need to say this on the off chance that you are in the PR business. Be it a client, boss or just associates, 72% PR professionals are only females. They have prospered and set patterns in the PR industry, which we are taking after today. In the blink of an eye, some ladies are heading PR organizations, while others have started their own agencies. I am certain there is unquestionably a great deal we men could learn from them.

To honour the current year's Women's Day, I'd like to rundown pointers men could take from women to accomplish excellence in PR. While assembling this, the thought was to exhibit the inferred and highlight the remarkable skills of every woman.

1.  Women have greater ability to work as a team. They bring everybody on the same stage and advance together; ensuring nobody is abandoned. That is the way a leader ought to be in the PR industry.

2.  Women tend to score more than men in emotional intelligence. This just means, with regards to controlling emotions, self-awareness, empathy and being socially active, women are way ahead than us. This ability is definitely a boon as it helps in dealing with people and PR is all about it.

3. Women are supportive and stand-up against injustice. In my professional career, I have seen more women rooting or supporting their teams amid goof-ups or sensitive circumstances than their male counterparts.  

4. Discipline and process driven are two qualities imbibed in all ladies. In the professional circuit, these aptitudes make them an efficient manager and accomplish the business objective, rather than moving far from it.

5.  Women are caring and protective. Mind you, it is completely genuine and not made up. If you have a female as a boss or colleague, you’d certainly be cared for. Considering PR ranks amongst the top 10 stressful jobs of the world, a little care can do a lot of good.

6.  Emotional empathy is better in females. We deal with various stakeholders in PR including clients, media, government authorities, public and your own bosses. Sensing what a person is experiencing or why they are responding in a specific way, goes a long way to deal with them better. If we achieve even half of this skill, men will go far in the professional sphere as well as in personal life.

7.  Women are great at multitasking. PR involves demanding clients, tight deadlines as well as long hours. Many women can easily switch between these tasks. Notwithstanding, the same may not be workable for most men. Thereby, try harder on juggling priorities and managing tasks swiftly.

8.  A woman knows how to value the great work. PR is considered to be a thankless job and this simple recognition can act as a big reward, providing motivation to perform better. Thus, next time when your colleagues or subordinates do a good job, appreciate them.

9.  Women have exceptionally good soft skills. They know what to say, when to say and in what tonality, it needs to be said.  ‘Think before you speak’ is a must for every PR professional and females are experts at this.

About Author

Deepak Kapoor (@DeepTheK) is a communication specialist working with Perfect Relations Pvt Ltd.

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