Top Story

e4m_logo.png

Home >> Advertising >> Article

GUEST ARTICLE <br>Piyush Pandey's start as Account Supervisor... Chintamani Rao goes down memory lane

16-August-2010
Font Size   16
Share
GUEST ARTICLE  <br>Piyush Pandey's start as Account Supervisor... Chintamani Rao goes down memory lane

Piyush was a young Account Supervisor working with me on, amongst others, Hindustan Lever.

We had a brief from Lever on Sunlight Detergent Powder, on which we were overdue on the response. Young Piyush, meanwhile, was itching. He came to me one morning with a rough script he’d written while riding the chartered bus from Andheri to Churchgate. Not only was the script spot on, but back in the day when all advertising was written in impeccable English by Stephanians (Piyush is one, too) and Xavierites and translated into Indian languages by freelancers, he had written it in – lo and behold – Hindi!

We were running out of time and we had a solution in hand so, like a good account guy, even at the risk of annoying Suresh Mullick, I told Piyush to go ahead. He developed that script and two others, and off we went to present them.

Sanjay Khosla (now a big cheese at Kraft) was the client. He liked the scripts, and approved them, but was curious. Never before had the agency presented a script in anything but English. He asked who had written the scripts, and we shuffled our feet and mumbled something about this new guy we had. Sanjay had his suspicion, but was too mature to push us.

We then went and confessed to Suresh. Instead of being upset, he set about guiding Piyush to refine the scripts and supported him to go all the way to making the three films for Sunlight.

And that, boys and girls, is how Piyush wrote and made his first ads, as an Account Supervisor.

Also Read-

Honoured by AAAI’s decision to give me Lifetime Achievement Award, but the game goes on: Piyush Pandey

AAAI nominates Ogilvy India’s Piyush Pandey for Lifetime Achievement Award 2010

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.