Top Story

e4m_logo.png

Home >> Advertising >> Article

Guardian Health and Beauty, Malaysia appoints BBDO as creative agency

28-May-2016
Font Size   16
Guardian Health and Beauty, Malaysia appoints BBDO as creative agency

Guardian Health and Beauty, Malaysia has appointed BBDO as its creative agency for all Guardian Malaysia’s marketing campaigns starting August 2016 for a period of 2 years. 

Christina Low, Marketing Director, Guardian said, “The appointment followed after a highly contested pitch in which BBDO had demonstrated a solid creative offering delivered through strong insights on how to propel our brand forward. We believe their appointment will support and strengthen our engagement with our audiences, leveraging on Guardian’s brand values of Trust, Passion and Inspiration”

John Teoh, General Manager, BBDO said, “We are excited at the prospect of working with Guardian given the brand stature in Malaysia and have been tasked to evolve the Guardian brand in the long term whilst managing their day-to-day retail communications covering ATL, BTL and digital.”

 

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign