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TODAY´S NEWS

Guardian Health and Beauty, Malaysia appoints BBDO as creative agency

Guardian Health and Beauty, Malaysia appoints BBDO as creative agency

Author | exchange4media News Service | Saturday, May 28,2016 8:08 AM

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Guardian Health and Beauty, Malaysia appoints BBDO as creative agency

Guardian Health and Beauty, Malaysia has appointed BBDO as its creative agency for all Guardian Malaysia’s marketing campaigns starting August 2016 for a period of 2 years. 

Christina Low, Marketing Director, Guardian said, “The appointment followed after a highly contested pitch in which BBDO had demonstrated a solid creative offering delivered through strong insights on how to propel our brand forward. We believe their appointment will support and strengthen our engagement with our audiences, leveraging on Guardian’s brand values of Trust, Passion and Inspiration”

John Teoh, General Manager, BBDO said, “We are excited at the prospect of working with Guardian given the brand stature in Malaysia and have been tasked to evolve the Guardian brand in the long term whilst managing their day-to-day retail communications covering ATL, BTL and digital.”

 

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