GSK Consumer Healthcare has re-launched Horlicks with 2X Immuno Nutrients. The new Horlicks is enriched with immunity supporting micro-nutrients that support the body's natural defence mechanism.
The new campaign will be supported by an extensive 360 degree campaign. The TVC themed ‘Baandho nahi bachpan ko’ showcases how strong immunity is the foundation of growth’. Establishing the thought of ‘Andar se strong, bahar se growth’, Horlicks urges mothers to let children live an unshackled childhood by making them strong inside.
According to the press release, Horlicks has increased the quantity of two key immunity nutrients like Vitamin D and Selenium by 2 times to ensure that 2 cups of Horlicks everyday provides 100% RDA of immunity nutrients.
Talking about the new product, Prashant Pandey, Marketing Head, GSK Consumer Healthcare ISC said, “Science forms the core of our product portfolio that ensures we are relevant all the times and are able to address the nutritional needs of consumers. The new & improved Horlicks now has 2X Immuno Nutrients* scientifically proven to support immunity to help the body’s natural defense system and further strengthen our leadership in the HFD category. Research has shown that low immunity can obstruct the overall growth in children leading to hindrances in day-to-day activities including everyday attendance in school. We are happy to be addressing these issues that are critical to the mental & physical growth of children thereby committing to our product proposition of making child strong from inside so that they grow Taller, Stronger and Sharper.”
You can watch the ad campaign here: