Close on the heels of the SET India-World Sports Group combine winning the global media and production rights for the forthcoming Twenty20 IPL inaugural matches, comes the news that the Indian Premier League (IPL) has decided on its media agency as well. Even as an official announcement on this is expected at a BCCI board meeting on January 24, 2008, sources divulged that IPL had decided on GroupM as its media custodian.
Though IPL has not revealed the account size as yet, sources expect the business to be upwards of Rs 25 crore to be able to make relevant noise around the IPL. However, some industry sources also expect the figure to be much higher than that.
Sources further informed that unlike the usual pitches, where specific GroupM agencies participate, this pitch was made by GroupM per se, wherein the company’s South Asia COO Vikram Sakhuja was heading the pitch. Even though it is expected that MindShare might handle the business, this couldn’t be confirmed at the time of filing the report. Details about the other agencies that had taken part in the pitch also could not be ascertained.
Despite repeated attempts, neither Indian Premier League Chairman and Commissioner Lalit Modi nor GroupM officials could be contacted till late on Monday night.
As is known, IPL is the brainchild of BCCI and is backed by the International Cricket Council (ICC) and supported by cricket boards around the world.
Sony-WSG combine bags IPL media rights for $1.02 billion
Now, BCCI to launch its version of Twenty20 cricket