GroupM, WPP’s integrated media and marketing company, has topped the RECMA Overall Activity Billings 2013 ranking of media agencies again. GroupM India increased its market share as per RECMA in the year 2013 to 41.2 per cent from 40.3 per cent in 2012. Globally, GroupM retained the No. 1 position amongst media agency networks with a market share of 28 per cent.
The RECMA report evaluates the overall activity – including buying billings and specialised services.
Mindshare continues to lead in overall market share as the largest integrated media planning company in India, while the other GroupM agencies registered a healthy growth over the last year. GroupM agencies dominated RECMA’s qualitative evaluation with Maxus being the only media agency in India to be rated “dominant” for the fourth year in a row. Mindshare and Mediacom were rated “High”, while MEC was rated “Good”. Continuing its winning streak from 2013, where the network picked up over 80 new clients, GroupM agencies have so far won over 50 new clients in the first half of 2014.
Speaking on the year so far, CVL Srinivas, CEO, GroupM South Asia said, “In recent years, GroupM has taken great measures to become future ready and give our clients an edge in a highly competitive media market. We no longer plan only media for them, but give them end to end integrated marketing solutions that bring digital marketing, content, data and analytics together with traditional media such as TV, radio and print. Our collaborations with global leaders in digital media, data, technology and research, coupled with years of collective experience, gives our clients the advantage of working with a true thought leader and help them build highly successful brands. We were the first agency network with whom Facebook signed a partnership agreement in India and have a similar very unique partnership with Google that brings great value to our clients.”
Over the last year, GroupM took a fresh approach to integrated marketing solutions with a program called New ME. This new approach resulted in several campaigns, including the launch campaign for Honda Mobilio with Kapil Sharma and the ‘Power of 49’ campaign for Tata Tea. In May 2014, Mindshare launched the Loop Room in Gurgaon and Mumbai to help media planners and marketers pick up insights in real time. Maxus recently launched Moribus, its behavioral lab.