The front page of Mint today read: ‘An Anthropologist, a Musician and a Coder, walk into a media agency’; given the tone and manner of the copy, on a first glance one may not be able to guess, but it is actually an advertisement by GroupM India.
This is perhaps a first for a media agency to go all out and advertise its call for diversified talent including even an eclectic mix of economists, mathematicians and sportspersons among others.
The copy further reads: ‘What happens next is no joke. It’s just another day at work. Every day each of them bring their own special insights and expertise that help us offer unique solutions to our clients.’
“As you know we have been diversifying our talent base since the past few years as GroupM; we have been hiring people from different backgrounds and different skill sets, given that today we are appealing to a wide pool of talent we thought we should go ahead with this campaign” says CVL Srinivas, CEO, South Asia, GroupM, commenting on the new campaign.
The objective of this recruitment campaign is two-fold, the primary objective being sourcing diverse talent for GroupM India. The recruitment campaign also positions GroupM as an exciting place to work for talent from across sectors.
“We are today right in the middle of data, creativity, analytics and we would like to tell people that despite so much of ‘Doom and Gloom’ going around, a media agency like GroupM offers various opportunities to people of different skill sets,” adds Srinivas.
This campaign will also be seen on various digital media platforms over the next few days.
“Securing the best price on media is only a portion of what we do. Equally important today is how we can use our scale in data to find or create valuable audiences and technology to do so efficiently.
We have stayed ahead of the curve by investing in newer practices that benefit our clients. In the past few years we have re-crafted the media agency model by moving from a trading centric to a data centric organisation. By being a data centric and digitally charged agency we are able to unlock a lot more value for our clients,” Srinivas had said in an exclusive interview with exchange4media in December last year.
GroupM India seems to have embraced change and is pursuing new disciplines, which it is making known to the world.