Top Story


Home >> Advertising >> Article

GroupM revises industry growth estimates down to 8.5% from 9.9%

Font Size   16
GroupM revises industry growth estimates down to 8.5% from 9.9%

The slowdown in the economy, along with depreciation of the Rupee is beginning to impact the advertising industry. As per GroupM’s revised forecast of ad spends for H2, Adex has come down to 4.7 per cent from the earlier estimate of 7.3 per cent. The H2 slowdown brings down full year growth from 9.9 per cent to 8.5 per cent.

Categories growing
• Political parties and Government spending are expected to increase owing to the Lok Sabha Elections in 2014 and State Elections in 2013
• Auto will see growth buoyed by the several new launches lined up in the forthcoming months
• Media will continue to grow on new channel and programme launches

Categories slowing
• The FMCG sector is facing pressure on raw material prices and manufacturing processes
• In the telecom sector, handset manufacturers heavily dependent on imports of smartphones and feature phones are feeling the heat due to the devaluation of the Rupee
• In the BFSI sector, interest rates are not relenting and financial markets are under-performing

As per the revised estimates, print will see the lowest growth in ad spends in H2 at 0.7 per cent from the earlier 4.8 per cent. There is a downward revision in the spends for the rest of the media as well, including television, radio, OOH, and cinema. On the contrary, the ad spends for digital remain unchanged at 30 per cent.

Digital spends will hold, rest will slow down

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign