GroupM has announced that Dominic Proctor, CEO, Mindshare Worldwide, has been appointed to the new position of President of GroupM and will be succeeded as Mindshare Worldwide CEO by Nick Emery, currently the London-based Chief Strategy Officer for Mindshare.
In his new role, Proctor will continue to report to GroupM Global CEO Irwin Gotlieb, who officially becomes GroupM Chairman as part of the reorganisation.
Making the announcement, Gotlieb said that the move was designed to strengthen the company’s senior management team in order to successfully meet today’s marketplace challenges and opportunities. “Our rate of growth and the complexity of our business require that we constantly evolve. Media investment management sits at the crossroads of media, data and technology and we must be positioned to capture the significant opportunities that are on the horizon,” he added.
Under the new structure, Gotlieb will focus on the overall strategic direction of GroupM and ensure that the company deploys data and technology to drive change for the benefit of GroupM clients and stakeholders. Proctor will oversee management of GroupM’s agencies worldwide, which in addition to Mindshare include Maxus, MEC, and MediaCom. GroupM’s regional heads, as well as the CEOs of the company’s four major media agencies, will report to him.
Emery currently leads Worldwide Strategy, Client Service and Product Development for Mindshare globally and is also the Chief Strategy Officer for GroupM Worldwide. Emery and Proctor have been partners since working together to found Mindshare as a global network in 1997. Emery will now focus solely on Mindshare and its clients.
“I’m especially pleased that Dominic, who has been so instrumental in the long-term success of Mindshare, has agreed to move into this new and important role in GroupM and concentrate on the global management of our company,” Gotlieb said.
Proctor has deep experience in managing media agencies. He launched Mindshare Worldwide in September 1997 as WPP’s first media investment management agency and led the company over the ensuing years to its current position as one of the leading media shops in the world. He started his career in 1979 and worked in various advertising agencies before joining JWT in London, where he became Media Director in 1989, Managing Director in 1991, and Chief Executive in December 1992. He held this position for five years, during which time he also had a seat on the board of JWT Worldwide.
Emery had set up Mindshare with Proctor in 1997 as strategic development partner for Mindshare Worldwide. In his new role, he will take over responsibility for the management and operation of all Mindshare activities in 112 countries, overseeing an agency with more than 5,000 employees and billings in excess of $27.8 billion. The focus of the company will remain on innovation, data and technology, preserving Mindshare’s unique global network and unconventional attitude.
Emery’s career began working in conventional media departments, joining Ogilvy in 1992 and rising to become the European planning director and deputy managing director of the network.
“GroupM has become a large and complicated company requiring more hands on the wheel than in previous years,” Proctor said. “We have many more moving parts and we need more operational management to maximise the opportunities across our agencies. I’m delighted to step into this role, and equally pleased that Nick has accepted the CEO role at Mindshare. He has been a great partner since the start, and Mindshare will go from strength to strength under his leadership.”
Emery added here, “I’m delighted to be taking on this role at this exciting time in the agency’s evolution. Mindshare’s agenda continues to focus on innovation, technology and added value to our clients and we want to build on the successes of recent years. The success of Mindshare has always been built upon our network, teamwork and willingness to embrace change. We will continue to increase investment in a diverse and talented team across a global network that is second to none. We have created an organisation with strong management and our work has been recognised with a string of prestigious awards during the last 12 months. We’re confident that our clients and staff will prosper as a consequence of these changes - our rate of growth and the complexity of our business require that we constantly evolve.”