Top Story

e4m_logo.png

Home >> Advertising >> Article

GROUPM, Powered by Mindshare & M/SIX, Wins Malayasia Airlines Global Media Business

20-May-2016
Font Size   16
Share
GROUPM, Powered by Mindshare & M/SIX, Wins Malayasia Airlines Global Media Business

GroupM, the leading global media investment management operation, that is part of WPP, powered by Mindshare and m/SIX, has been appointed in Malaysia as the media agency for Malaysia Airlines.

Malaysia Airlines is the national flag carrier of Malaysia and a member of the oneworld airline alliance.

GroupM won the account following a competitive pitch, which included the incumbent IPG, Starcom, Havas, and Zenith. The appointment is effective May 1st 2016, and covers Global Channel Planning, Media Buying and Optimization, and Search Engine Marketing and Re-marketing. The entire global digital buying will be done by the Malaysia office.

The win came on the back of Mindshare and m/SIX pitching a proprietary framework “AIR” to Malaysia Airlines, that provides the client with dynamic audience segmentation and targeting capabilities.

Girish Menon, CEO of GroupM Malaysia said,“Malaysia Airlines is the most prestigious global Malaysian brand. We are excited to be their business partner. This appointment is a testament of the teams’ understanding of the dynamic consumer journey, and applying the insights through effective use of real time data and technology. With our proprietary planning framework of Adaptive Marketing, the team helped in sharing breakthrough ideas to the client.”

Grace Chan, Head of Group Branding and Communication, Malaysia Airlines said,“We are excited and looking forward to working with GroupM, who has clearly demonstrated adaptive strategic thinking using their proprietary framework and capabilities. We will be working with the best of the resources from the group as Team MH.

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...