GroupM has announced key leadership appointments, Lakshmi Narasimhan has been appointed Chief Growth Officer for South Asia, Tushar Vyas has been promoted to the role of Chief Strategy Officer - GroupM South Asia and Sridhar Ramasubramanian, Chief Financial Officer has been promoted as the new Chief Operating Officer of GroupM South Asia.
Speaking on these developments, CVL Srinivas, CEO, GroupM South Asia said, “We recast our growth plans in early 2013 with an organizational transformation program. This helped us scale new peaks with 2014 being perhaps our best year till date. We will now have dedicated senior leadership to focus on the present as well as the future. More than anything else, clients today expect their agencies to help them navigate a very complex and uncertain world. We are fortunate to have a very strong leadership team across GroupM backed by solid support from our regional and global offices. Sridhar, Tushar and Lakshmi are outstanding professionals all of whom have played major roles in developing our network.”
In his new role Ramasubramanian, a GroupM veteran and had played a key role in its growth will lead not just the financial, commercial and IT teams but also manage the markets of Bangladesh, Sri Lanka and Pakistan. The GroupM CEOs of these markets will now report to him. He is also tasked with ensuring new initiatives within the organization that would significantly optimize existing GroupM processes, and lead the GroupM ExCo’s effort to develop new practices across South Asia. Ramasubramanian, Vyas and Narasimhan will report into CVL Srinivas, CEO GroupM South Asia. The current Agency Heads and Specialist Unit heads of GroupM will also continue reporting to Srinivas.
Narasimhan will take charge of the media partnerships and digital teams. With this appointment, GroupM has merged the erstwhile CTG group with the GroupM Digital platforms. In this role, Narasimhan will ensure client benefit by leveraging GroupM scale seamlessly across all media touch points. Narasimhan has prior experience with the group with stints at Mindshare Fulcrum and GroupM as Head of CTG. He was the CEO of Web18 till April 2014, the digital unit of the Network18 group. He has joined on 4th May. All the present CTG and Digital teams will report into Narasimhan.
Vyas has been heading GroupM Interaction, the digital media arm of GroupM, a unit he helped set up many years ago and which has now been fully embedded in the respective agencies. In his new role Vyas will help guide GroupM’s future focused vision by harnessing data, digital and content to develop products for the future. GroupM is working on several initiatives to build new media products with a special focus on emerging categories like ecommerce. Vyas has a core team of digital product specialists, data scientists and content experts.
Vyas and Ramasubramanian have taken on their new roles with effect from May 1st.
With the key leadership appointments the creation of a new structure, GroupM aims to focus on enhancing its support for its Agency brands so as to maximize value for its clients and create a future ready organization.