Top Story

e4m_logo.png

Home >> Advertising >> Article

GroupM launches LIVE Panel

22-March-2016
Font Size   16
GroupM launches LIVE Panel

GroupM has announced the launch of LIVE Panel, a new consumer and media insight solution enabling its agencies to efficiently develop precise and targeted media plans so advertisers can effectively reach their audiences, measure outcomes and seize competitive advantage.

With seamless access to a global panel of more than 5.5 million consumers in 30 markets, LIVE Panel delivers actionable insights needed for informed media decisions for both global and local campaigns. The new platform connects with multiple data sources across Kantar’s market leading data and research assets and integrates with the bespoke planning tools of GroupM’s media agencies to accelerate the time from insight to planning to implementation.

“In an era of continually evolving consumer behaviours and media preferences across a wider array of channels, marketers who have the most intelligence are at a distinct advantage, and our unique knowledge of audiences worldwide sets us apart in the industry,” said Irwin Gotlieb, Chairman, GroupM Global.

 “Leveraging WPP’s data and analytics investments, we know more about media use and consumption behaviors than anyone else. LIVE Panel operationalizes this knowledge to turn consumers into audiences and audiences into customers more nimbly and efficiently for our clients’ advantage,” he added.

“GroupM’s use of our global Lightspeed consumer panels and the integration of a number of our unique data sources - BrandZ, TGI, Connected Life and Kantar Worldpanel ComTech - into LIVE Panel fully realizes the power of Kantar’s insights capabilities by embedding them into agencies’ media investment management tools. This continues Kantar’s strategy of combining survey, panel and census data for the benefit of marketers by connecting us to the client rosters of the world’s largest media investment group”, said Eric Salama, CEO of Kantar. 

LIVE Panel is the latest tool in a growing portfolio of consumer and media insight planning tools that help GroupM’s media agencies, including Mindshare, MEC, MediaCom, Maxus and Motivator to build distinct marketplace offerings that leverage the best data available in regions worldwide.  LIVE Panel provides clients of GroupM agencies the following connectivity and benefits: 

  • Understanding of consumers and trends via continuous access to research panels (Lightspeed)
  • Evaluation of consumer purchase and retail behaviors (Kantar Worldpanel and Kantar Shopcom)
  • Integration of brand equity data to motivate and measure changes in awareness, attitude or behavior by re-contacting LIVE Panel with brand equity questions ( Millward Brown BrandZ)
  • Development of unique audience insights and programmatic audience segments on the basis of consumer attitudes, product purchase and usage behavior (TGI, TNS Connected Life)
  • Balancing of plans with understanding of consumer media usage such as multi-screen device consumption (TNS Connected Life)
  • Creation of device-optimal strategies and tactics with understanding of mobile phone, tablet and quad-play ownership, usage and purchasing trends (Kantar Worldpanel ComTech)

LIVE Panel is launching with an extensive global hub survey generating media knowledge on 30 media and 40 touchpoints including consumers in Argentina, Australia, Austria, Belgium, Brazil, Canada, China, Colombia, Denmark, Finland, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Mexico, Netherlands, Norway, Poland, Russia, Singapore, South Africa, Spain, Sweden, Thailand, Turkey, UK and USA.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.