Top Story

e4m_logo.png

Home >> Advertising >> Article

GroupM launches India Digital Playbook 2014-15

17-September-2014
Font Size   16
Share
GroupM launches India Digital Playbook 2014-15

GroupM, India's largest media investment company has launched the GroupM India Digital Playbook. This Playbook seeks to guide brand advertisers on the fast evolving digital media space in India.

The always moving, always new, always-on digital and mobile screen experiences that are prevalent today constitute a new media phenomenon. This brings immense opportunities as well as new challenges on how brands now need to converse with their customers. Successful brands will be those that can adapt to the unrelenting pace of digital innovation.

To help brands in this endeavour, GroupM has got some of the best digital minds in the country to come up with 7 actionable opportunities in the coming year - like mobility, real time content and media, digital and experiential platforms. The playbook further details several milestones - including creating a matrix of outcomes and drafting a mobile first view- that brands should aspire to achieve this year to capitalize on these opportunities. The playbook recommends that brand advertisers adopt a holistic insights and data driven approach with integrated marketing technology framework as the key enabler.

Tushar Vyas, Managing Partner – GroupM Interaction said, “The digital revolution has now become an avalanche. This in turn opens greater avenues for brands to reach out and communicate effectively with their target audience. The GroupM India Digital Playbook aims at providing a blueprint to help guide marketers through the twists and turns that await us.”

 

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’