GroupM India officials, and the work done from its various agencies, are amongst the highest awarded on various platforms nationally and globally. This year, the media services company has instituted a set of internal awards – Choreos – to further recognise the work done by its professionals. The Choreos would be held in Mumbai on October 9, 2009.
In a sense, the rationale behind the awards is in similar vein to what is true of other such recognitions, which is to acknowledge those who bring to life the values that GroupM stands for. However, GroupM officials are clear that the road ahead is about ‘Choreographing Convergence’. The name ‘Choreo’ came into being from this thought, and the Choreos would be awarded to those individuals and teams that manifested this way of working through their behaviour and language.
In this inaugural year, there are six individual Choreos that would be given on the awards night, and three team awards. There is also one team award that would be given out by Jury’s Choice. Since this is the first year of the awards, the Choreos have been kept within the GroupM India structure. The Jury Award, too, for instance, would be given out by judges comprising GroupM Managing Committee officials only.