GroupM ESP (Entertainment & Sports Partnerships), a specialist business unit of GroupM operating in the field of entertainment, sports & live, celebrities and content, is looking to explore opportunities in Eastern India.
As part of this move, GroupM ESP recently conducted a summit in Kolkata that was attended by brands such as like Emami, Manyavar, Linc Pens, Spencer’s Retail and Century Plyboards, among others, who were taken through the non-traditional media approaches and offerings by GroupM ESP.
With the 10+2 ad cap on traditional TV advertising set to be implemented from October 2013, GroupM ESP presented strategic insights on leveraging brands and their positioning through integration across entertainment, sports and live events, celebrity associations and so on. The ideas shared in the summit were to introduce the power of interactive media over interruptive media. With a paradigm shift in the way media is consumed, the summit focused on content moving from airing to sharing.
“With media landscape in a state of constant flux, we at GroupM ESP truly believe in the adage ‘Where Advertising Can’t, Content Can’. The underlying thought of this summit was to interact and present the opportunities available beyond the realms of traditional advertising to clients outside a ‘Mumbai’ or a ‘Delhi’,” said Vinit Karnik, National Director, Sports and Live, GroupM ESP.
The summit focused on key areas of interest such as activations and experiential marketing, celebrity procurement, in-film branding and brand integrations within live events such as IIFA, SIIMA, GIMA and so on. Industry experts from GroupM, including GroupM ESP, Dialogue Factory, and GroupM Interaction presented their credentials at the summit.