Top Story


Home >> Advertising >> Article

GroupM bags Rs 400 crore Airtel media account

Font Size   16
GroupM bags Rs 400 crore Airtel media account

Airtel, one of the leading telecom players in India, has awarded its media duties to GroupM. Madison Media who has been handling media duties for brand for nearly a decade is the incumbent agency on the account. The win for GroupM comes on the back of a multi-agency pitch, which was initiated by Airtel in the second half of October last year, and was one of the biggest media pitches of 2014. The account size is estimated to be around Rs 400 crore, confirm industry sources. The media duties include TV, print, radio and digital. The brand held a separate pitch for its outdoor duties. GroupM will start working on the account from 1st April onward, with a team dedicated to handling the account.

In 2012, Madison Media had retained duties of Airtel and also added outdoor and digital duties to its existing media mandate.  Creative Agencies on the account are JWT and Taproot India. 

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO