Top Story


Home >> Advertising >> Article

GroupM bags Rs 400 crore Airtel media account

Font Size   16
GroupM bags Rs 400 crore Airtel media account

Airtel, one of the leading telecom players in India, has awarded its media duties to GroupM. Madison Media who has been handling media duties for brand for nearly a decade is the incumbent agency on the account. The win for GroupM comes on the back of a multi-agency pitch, which was initiated by Airtel in the second half of October last year, and was one of the biggest media pitches of 2014. The account size is estimated to be around Rs 400 crore, confirm industry sources. The media duties include TV, print, radio and digital. The brand held a separate pitch for its outdoor duties. GroupM will start working on the account from 1st April onward, with a team dedicated to handling the account.

In 2012, Madison Media had retained duties of Airtel and also added outdoor and digital duties to its existing media mandate.  Creative Agencies on the account are JWT and Taproot India. 

Tags Airtel Madison Group M Taproot 400 crores

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...