GroupM has announced the appointment of Atique Kazi as Director, Xaxis, India. Kazi joins GroupM from Yahoo, where he led the Planning and Strategy division for Y! Studio, EMEA region, based out of London.
At GroupM, Kazi will report into Prasant Kumar, Head of Trading and Tushar Vyas, Head of Digital for GroupM India.
Speaking on his appointment, Kumar said, “Atique brings with him a decade of experience traversing sales, strategy, partnerships and new media technologies. His international experience coupled with his passion for digital and brands will help us scale Xaxis and make it a truly new age company.”
He further added, “Atique experience in international markets and leading large teams will be an advantage to Xaxis and help achieve our mission.”
Kazi has also been part of The Economist Group and The Times of India Group.
“I look forward to an exciting and enriching career at Xaxis. My priority is to leverage my international exposure and digital experience to enhance GroupM’s vision. I would like to have each and every client to see a marked increase in the quality of work they receive from Xaxis and help them lead in their field,” said Kazi.
GroupM launched Xaxis last year as a media company for the digital age. It places targeted advertising across the digital media landscape through the intelligent application of data and technology, shared an official release.
For the record, GroupM is WPP’s consolidated media investment management operation, serving as the parent company to agencies including Maxus, MEC, Motivator, Mindshare and Mediacom.