Top Story

e4m_logo.png

Home >> Advertising >> Article

GroupM appoints Atique Kazi to lead Xaxis in India

23-August-2013
Font Size   16
Share
GroupM appoints Atique Kazi to lead Xaxis in India

GroupM has announced the appointment of Atique Kazi as Director, Xaxis, India. Kazi joins GroupM from Yahoo, where he led the Planning and Strategy division for Y! Studio, EMEA region, based out of London.

At GroupM, Kazi will report into Prasant Kumar, Head of Trading and Tushar Vyas, Head of Digital for GroupM India.

Speaking on his appointment, Kumar said, “Atique brings with him a decade of experience traversing sales, strategy, partnerships and new media technologies. His international experience coupled with his passion for digital and brands will help us scale Xaxis and make it a truly new age company.”

He further added, “Atique experience in international markets and leading large teams will be an advantage to Xaxis and help achieve our mission.”

Kazi has also been part of The Economist Group and The Times of India Group.

“I look forward to an exciting and enriching career at Xaxis. My priority is to leverage my international exposure and digital experience to enhance GroupM’s vision. I would like to have each and every client to see a marked increase in the quality of work they receive from Xaxis and help them lead in their field,” said Kazi.

GroupM launched Xaxis last year as a media company for the digital age. It places targeted advertising across the digital media landscape through the intelligent application of data and technology, shared an official release.

For the record, GroupM is WPP’s consolidated media investment management operation, serving as the parent company to agencies including Maxus, MEC, Motivator, Mindshare and Mediacom.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017