Winners of GroupM’s inaugural internal awards, christened Choreos, were announced at a packed ceremony in Mumbai on October 9, 2009. The Awards recognise the work done by GroupM’s professionals. In all, 10 Choreos Awards were given away – six individual awards, three team awards and one special Jury Choice team award.
Since this is the first year of the awards, the Choreos have been kept within the GroupM India structure. The Jury Award, too, was given out by judges comprising GroupM Managing Committee officials only.
The individual Choreos were given out on six categories – Breaking New Ground, Power of One, Band of Brothers, Walk the Talk, Great Place to Grow, and Relentless Excellence. Each of these categories were further divided into Jury’s Choice and People’s Choice awards.
In the Breaking New Ground category, Anisha Iyer and Akanksha Jain bagged the Jury’s Choice Award, while Jain also bagged the People’s Choice Award in the same category. In the Power of One Category, Ratan Rathore bagged the Jury’s Choice award, while Brajesh Dwivedi bagged the People’s Choice award. In the Band of Brothers, VK Grover bagged both People’s Choice and Jury’s Choice awards. Deepak Gujrati walked away with the Choroes award in the Walk the Talk category for both the sub-categories. In the Great Place to Grow category, Zubin Tatna bagged the Jury’s Choice award, while Priti Murthy bagged the People’s Choice award. Anisha Iyer took home her second Choreos in the Relentless Excellence category (People’s Choice), while Kartik Sharma was the Jury’s Choice in the same category.
In the team awards, the Vodafone Team bagged the Choreos in the category of choreographing convergence in the way brands meet consumers; the CTG Cluster team bagged the Choreos in the category of choreographing convergence in the way content needs value; while the Admin & IT team bagged the Choreos for choreographing convergence in the way people meet their potential.
The Jury’s Choice team award went to the IPL team in the overall excellence category for making the Indian Premier League business an unprecedented success for GroupM.
In a sense, the rationale behind the awards is in similar vein to what is true of other such recognitions, which is to acknowledge those who bring to life the values that GroupM stands for. However, GroupM officials are clear that the road ahead is about ‘Choreographing Convergence’. The name ‘Choreo’ came into being from this thought, and the Choreos were awarded to those individuals and teams that manifested this way of working through their behaviour and language.
GroupM India institutes internal awards, ‘Choreo’