Top Story


Home >> Advertising >> Article

GroupM announces increased commitment to search in Asia Pacific

Font Size   16
GroupM announces increased commitment to search in Asia Pacific

GroupM has announced three new appointments in Singapore, Australia and India. Recognising the growth of the paid search market across the region, GroupM is making significant additions to its capability to provide service to clients of MindShare, Maxus, Mediaedge:cia and MediaCom.

Rosemary Lising joins GroupM in Singapore and will combine the role of leading search for the region with leadership of the MEC Interaction team within Mediaedge:cia. Reporting to Ruth Stubbs, Regional CEO of GroupM Interaction, Lising will work with US-based Chris Copeland, Global Head of Search for GroupM, to bring the latest tools, strategies and processes to search in the region.

Lising will be supported by Sanchit Sanga in MindShare Interaction India, a unit which is showing growth in search, and Susan Zabeti who joins MindShare Interaction Australia from MindShare’s UK search operations. Sanga will be reporting to Tushar Vyas in India and will work with Lising to capitalise on the expected rapid growth in the search market in India and the region. The team will assist all GroupM clients in extracting best returns on investment from this emerging channel.

Speaking on the development, Ruth Stubbs said, “The time is right for this kind of investment in search. GroupM is a real leader in paid search and search engine optimisation in the US and Europe and we believe that we can bring that learning to our clients in the region. Rosemary, Sanchit and Susan are all top class professionals who understand the dynamics of the market and we are delighted that they are in place.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign