Top Story

e4m_logo.png

Home >> Advertising >> Article

GroupM announces increased commitment to search in Asia Pacific

05-April-2006
Font Size   16
Share
GroupM announces increased commitment to search in Asia Pacific

GroupM has announced three new appointments in Singapore, Australia and India. Recognising the growth of the paid search market across the region, GroupM is making significant additions to its capability to provide service to clients of MindShare, Maxus, Mediaedge:cia and MediaCom.

Rosemary Lising joins GroupM in Singapore and will combine the role of leading search for the region with leadership of the MEC Interaction team within Mediaedge:cia. Reporting to Ruth Stubbs, Regional CEO of GroupM Interaction, Lising will work with US-based Chris Copeland, Global Head of Search for GroupM, to bring the latest tools, strategies and processes to search in the region.

Lising will be supported by Sanchit Sanga in MindShare Interaction India, a unit which is showing growth in search, and Susan Zabeti who joins MindShare Interaction Australia from MindShare’s UK search operations. Sanga will be reporting to Tushar Vyas in India and will work with Lising to capitalise on the expected rapid growth in the search market in India and the region. The team will assist all GroupM clients in extracting best returns on investment from this emerging channel.

Speaking on the development, Ruth Stubbs said, “The time is right for this kind of investment in search. GroupM is a real leader in paid search and search engine optimisation in the US and Europe and we believe that we can bring that learning to our clients in the region. Rosemary, Sanchit and Susan are all top class professionals who understand the dynamics of the market and we are delighted that they are in place.”

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’