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Grey Worldwide wins Trianz marketing communications account worth $2 mn

24-May-2006
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Grey Worldwide wins Trianz marketing communications account worth $2 mn

Grey Worldwide and its PR division, GCI, has won the marketing communication business of Trianz, a global management consulting firm pioneering the practice of ‘execution strategy’. The business to service Trianz in the US and across Asia-Pacific region is in excess of $2 million. The account was won in a multi-agency pitch involving a number of top agencies.

Commenting on the win, Nirvik Singh, President, South East Asia, said, “We are elated that we won this account close on the heels of other wins in the region. Trianz is an extremely exciting brand and we are thrilled to have been given this opportunity. We don’t just cater to the clients’ advertising and PR needs, but help them shape and realise their vision. We go beyond advertising and PR in providing total communications solutions for the brand.”

Singh added, “Trianz will be an exciting account to work on as this is their first ever exposure to the field. We will be partnering them from the inception stage, researching market feasibility and offering integrated marketing communication management.”

Said Atul Vaid, Global Marketing Director for Trianz, “Grey’s understanding of our business and the industry was appreciated. The strategy and creative work was refreshing and fit well with our strategy, while Grey’s global network and expertise was a critical factor in the final decision.”

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