Grey Worldwide, Mumbai has bagged the Emirates’ advertising business for South Asia. The pitch, started almost a year ago, saw eight agencies being short-listed. After a series of presentations, Lowe, Ogilvy, Everest (Y&R), and Grey made it to the final list.
The final decision was arrived after individual countries (Sri Lanka, Bangladesh, Pakistan and India) presented yet another round of strategy and creatives. The final pitch took place last week between Everest and Grey and the decision to award the business to Grey was taken two days ago. The business will be handled out of Grey, Mumbai, which will function as the centre of excellence and will involve interaction with Sri Lanka, Pakistan and Bangladesh.
Speaking about the win, Nirvik Singh, Chairman, South Asia Grey Global Group says, “We are extremely delighted to have won this account as it’s the first time when networks had to pitch at a sub-regional level rather than at a country level.”
Sardar Khan, Manager, Group Advertising, Corporate Communication, Emirates Group comments, “We were extremely impressed with all aspects of the pitch presentation and felt that Grey fulfilled the brief and addressed all of our requirements extremely well. The creative and strategies Grey presented were sound. In addition, the team appeared to be very cohesive and passionate, and we are confident they will be able to provide the service we are seeking.”