Top Story


Home >> Advertising >> Article

Grey Worldwide Chennai loses Raj TV business to Fountainhead

Font Size   16
Grey Worldwide Chennai loses Raj TV business to Fountainhead

Raj Television Network, which runs Tamil satellite channels Raj TV and Raj Digital Plus, Raj News, Raj Musix, a Tamil music channel Raj News, and Telugu general entertainment channel Vissa TV, has appointed Chennai-based Fountainhead as its new communication partner. Grey Worldwide Chennai is the incumbent agency.

Confirming the development to exchange4media, Suresh Iyer, CEO, Raj TV Network, said, “We are planning to organise a lot of BTL activities, and Fountainhead, with its expertise in organising events, is more in line with our requirements.”

The size of the business during the last pitch was in the region of Rs 4 crore. It is not known whether there is a revision in the ad spend now. However, sources close to the development said that Raj TV intended to increase the ad spend substantially.

During the last pitch in March 2006, Raj Network had just three channels. Now, with the launch of the music channel and the news channel, and with more channels in other South Indian languages in the pipeline, Raj Network would certainly increase the ad spend, said a Raj TV source.

Raj TV had recently launched a 24 hour Tamil news channel, which, according to Iyer, had been very well received. “Raj News has been doing extremely well. Our unbiased, balanced reporting has already won many hearts,” he claimed.

For the record, Fountainhead has a specialty BTL division called Eventus, which specialises in events.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.

At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special projects) - ‎Pidilite Industries Limited, on his b...