Raj Television Network, which runs Tamil satellite channels Raj TV and Raj Digital Plus, Raj News, Raj Musix, a Tamil music channel Raj News, and Telugu general entertainment channel Vissa TV, has appointed Chennai-based Fountainhead as its new communication partner. Grey Worldwide Chennai is the incumbent agency.
Confirming the development to exchange4media, Suresh Iyer, CEO, Raj TV Network, said, “We are planning to organise a lot of BTL activities, and Fountainhead, with its expertise in organising events, is more in line with our requirements.”
The size of the business during the last pitch was in the region of Rs 4 crore. It is not known whether there is a revision in the ad spend now. However, sources close to the development said that Raj TV intended to increase the ad spend substantially.
During the last pitch in March 2006, Raj Network had just three channels. Now, with the launch of the music channel and the news channel, and with more channels in other South Indian languages in the pipeline, Raj Network would certainly increase the ad spend, said a Raj TV source.
Raj TV had recently launched a 24 hour Tamil news channel, which, according to Iyer, had been very well received. “Raj News has been doing extremely well. Our unbiased, balanced reporting has already won many hearts,” he claimed.
For the record, Fountainhead has a specialty BTL division called Eventus, which specialises in events.