After handling the corporate business of ONGC, Grey Worldwide has further consolidated the relation with the oil major by bagging the creative business of its new retail initiative, OVAL (ONGC Values). With this, the media duties come in the supervision of MediaCom. The other agencies pitching for the business include McCann, O&M and Saatchi & Saatchi.
OVAL will be launched in Mangalore on March 19, 2005. "The mandate is to make it the preferred choice," said the agency's COO Ashutosh Khanna.
"It is our existing relation with the client, which has given us a good comprehension of the brand that has led to this win," he said.
For ONGC this initiative is a natural progression in their lifecycle, considering their presence in the oil exploring and refining areas. For Grey, this is the third win in a week. Earlier, they had nabbed the creative duties of Moser Baer and Gecis, bringing a billing of Rs 15 crore to the agency.