Top Story


Home >> Advertising >> Article

Grey Worldwide bags creative business of ONGC's new retail initiative

Font Size   16
Grey Worldwide bags creative business of ONGC's new retail initiative

After handling the corporate business of ONGC, Grey Worldwide has further consolidated the relation with the oil major by bagging the creative business of its new retail initiative, OVAL (ONGC Values). With this, the media duties come in the supervision of MediaCom. The other agencies pitching for the business include McCann, O&M and Saatchi & Saatchi.

OVAL will be launched in Mangalore on March 19, 2005. "The mandate is to make it the preferred choice," said the agency's COO Ashutosh Khanna.

"It is our existing relation with the client, which has given us a good comprehension of the brand that has led to this win," he said.

For ONGC this initiative is a natural progression in their lifecycle, considering their presence in the oil exploring and refining areas. For Grey, this is the third win in a week. Earlier, they had nabbed the creative duties of Moser Baer and Gecis, bringing a billing of Rs 15 crore to the agency.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO