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Grey Worldwide adds Rs 33 crore to its kitty with Parle Agro and three others

24-December-2004
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Grey Worldwide adds Rs 33 crore to its kitty with Parle Agro and three others

For Grey Worldwide, the New Year is already looking good. The agency has confirmed that it has recently bagged four accounts, three of which have come following multi-agency pitches. The four wins include Parle Agro, pegged at Rs 25 crore, Plast India at Rs 3 crore, Nexpress Solution at Rs 2 crore and Laser Blade at Rs 3 crore– all put together, the agency has added Rs 33 crore to its business.

The latest addition to the kitty is Parle Agro. The agency has bagged the integrated responsibilities of the company, which includes Frooti, which was earlier handled by Percept, Bailey, Appy and N-Joi. This was a multi-agency pitch, where the final round was fought between Lowe Lintas and Grey.

Plast India is a plastic exhibition sponsored by the Reliance group. The exhibition is conducted once every two to three years. The next Plast India is scheduled to be held in 2006. Grey will be providing integrated marketing solutions for the build-up to the event. Officials inform that the activities to build hype would continue for a year.

Nexpress Solutions is a subsidiary of Kodak Express. The company plans to launch a digital printing product during the Print Pack exhibition in January 2005. This win came after a multi-agency pitch, which saw competition with O&M in the final round. The final win is of the advertising responsibilities of Laser Blade.

Referring to the wins, Nirvik Singh, Chairman, South Asia, Grey Global Group, says, “It’s a great way for us to end the year and enter in the new one. Brands like Parle Agro are market leaders and we are obviously delighted with the opportunity to get to work on such an iconic brand.”

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