Shikhar Mohan, Creative Group Head at Grey Worldwide India, has been appointed as a jury member of New York Festivals (NYF), and is the youngest of the jury.
Commenting on this development, Mohan said, “It is a great honour to be considered as a jury for New York Festivals. I don’t think it is luck, but I feel that my talent and hard work have been rewarded. At the end of the day, it just feels right. Generally, the jury members are selected by the NYF Executive Directors, but recommendations by experts in advertising are also considered for those who have done remarkable creative work. The judging will take place online by a jury panel from 40 different countries.”
At 25, Mohan’s works have been appreciated and recognised at many award functions. His work for Air India Express won a Bronze at NYF 2006, and was finalist at AAAI 2006, Young Guns 2006 and Campaign Brief Asia’s The Work 07 Awards. His work for the film ‘Batman Begins’ on HBO was finalist at NYF 2006, as also his work on Ozone Gym, at AAAI 2006. ‘Campaign Brief Asia’ magazine has ranked Mohan among the top creatives in Asia.
Mohan started his career with The Joint as a trainee, under Shivjeet Khullar. “In my five years of experience, I have worked with all major agencies like FCB Ulka, Mudra, Everest and Leo Burnett. I am grateful to my mentors at Mudra – Kapil Dhawan and Arnab Chatterjee – for inculcating the ethos of doing brand work. Under their guidance, every brief was performed to get an award winning work.”
At Grey Worldwide, Mohan handles accounts like India Today, Ebony Gautier and BSNL. The other creative accounts he has handled during his previous stints at other agencies include those of yatra.com, Citifinancial, Ansal Plaza, Godfrey Phillips, Hitachi, HBO, Mitsubishi Lancer, Electrolux, Headlines Today, HM Ambassador, Yamaha Motors, Dabur, British Airways, Zee News, Whirlpool Refrigerators and Microwaves, HCL Computers, Hero Honda and General Motor’s Spark and Tavera. At Leo Burnett, he held the credit of producing ‘The winking car’, the creative work for General Motor’s Spark.
As is known, NYF is an International Awards Group (IAG) company that recognises the world’s best work in advertising and programming. Now running into its 50th year, NYF honours best works in advertising and marketing in global communications through their eight annual competitions: ‘International Advertising Awards in all Media’ and ‘International Interactive and Alternative Media Awards’ in advertising; ‘International Radio Broadcasting Awards’, ‘International Television Broadcasting Awards’ and ‘International Film & Video Awards’, for programming; and ‘Advertising and Marketing Effectiveness (AME) Awards’, ‘The Global Awards for Healthcare Communications’ and ‘Midas Awards for Financial Services Communications’, for industry specific advertising.