Following its digital business review called in October 2010, Volkswagen India had decided to make some changes in its digital agencies. Grey Worldwide’s brand activation arm G2 has bagged the business. Tribal DDB was the incumbent on the business.
The German auto major had called for a review for its digital business where the incumbent agency and G2 were involved in the pitch. While no official confirmation was forthcoming at the time of filing the report, industry sources have confirmed the development to exchange4media.
For the record, Volkswagen’s creative business is handled by DDB India, while MediaCom is its media AoR. For now, there are no changes in the creative and media agencies.
Volkswagen India Pvt Ltd is a subsidiary of Volkswagen Group Sales India Pvt Ltd, which assembles, manufactures and distributes Volkswagen vehicles in India. It was established in 2007.