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Grey India bags creative duties of Fenesta

Grey India bags creative duties of Fenesta

Author | exchange4media News Service | Wednesday, Jun 04,2014 7:51 AM

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Grey India bags creative duties of Fenesta

Grey India has won the advertising duties of Fenesta, touted as India’s largest windows and doors company. The account will be handled from the agency’s Delhi office.

The brief given to the agency was to create relevance for the category and leadership for Fenesta. The team of Grey had two rounds of intense discussions/ workshops with the senior team of Fenesta.

On awarding the business to Grey, Alex Murphy, President and Business Head, Fenesta Building Systems said, “After months of searching for a new creative partner, we are delighted to have Grey as our partner going forward. The team at Grey showed great flair and innovation during our discussions along with a clear understanding of our market and our growth desire. They have a most refreshing approach to business.”

Commenting on the win, Samir Datar, Vice President & Branch Head, Grey Delhi said, “We are delighted to partner Fenesta in building an all new category. Alex and his team have already done fabulous work in building a strong platform for the brand in terms of product and national reach. The strategy discussions leading up to being the partner were extremely interesting and have helped in creating a communication blue print. We are sure that we will achieve the ambitious objectives set by team Fenesta and team Grey for the brand.”

Abhishek Chaturvedi, AVP & Planning Director, Grey Delhi added here, “The idea is to bring the category conversation to the forefront for the target audience and lead the category. Fenesta is beautifully placed to take the leadership stance and build relevance for the category.”

Meanwhile, Grey Bangalore has brought on board Mark Flory as the new Art Head and Senior Creative Director. Flory has about 13 years of experience in the industry. His last stint was with Dentsu Communications, where he was Creative Director. The other agencies where he has worked include Orchard, JWT and Happy Creative Services. He started his career with McCann Erickson in Bangalore as an Art Trainee.

Flory has worked on a wide range of brands that include Levis, Diesel, Lee, Nike, Van Heusen, Toyota, TVS, Wipro, Air Deccan, Nissin, MRF, Black Dog, and Kingfisher. He has won awards at Cannes and Asia AdFest, including winning the Young Creative Awards at both these forums in the earlier years.
 

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