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Grey India assigned creative mandate for JSW Group; account size pegged at Rs 20 cr

08-September-2009
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Grey India assigned creative mandate for JSW Group; account size pegged at Rs 20 cr

JSW Group, a part of the Jindal Group, has appointed Grey India to handle its creative duties following a multi-agency pitch. The agency will handle the Group’s corporate, steel and energy business. The account size on the business is estimated in the region of Rs 15-20 crore.

No official comments were forthcoming from either the client or the agency at the time of filing the report. However, senior industry sources have confirmed the development.

Grey India is currently working on two films – one for the corporate campaign and another for JSW Energy.

JSW Group manages businesses in steel, energy, mining, aluminium, infrastructure, cement and IT. On its road to growth and expansion, the Group is also conscious about its responsibility towards environment and social development. Eco-efficiency is a matter of principle. Preventive measures for damage to the environment are taken into account at the planning stage of production and growth.

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