Dheeraj Sinha joins Grey as Consultant and will head planning for South and South East Asia. His last stint was with Bates India where he was Regional Planning Director, Asia
Jishnu Sen, President and CEO, Grey India has confirmed the development to exchange4media.
Commenting on Sinha’s appointment, Sen said, “I have been looking for a planning partner, someone to lead the strategic thinking of our team for a few months now. I have been a huge fan of Dheeraj's for a while. His reputation precedes him. His work, his awards, his publishing are all testimony to his prowess. When Dheeraj started his consultancy, we became his client. And the chemistry is fabulous. So I can confirm that Grey has taken him on as a consultant and we look forward to this exciting partnership.”
Before joining Bates in 2005, Sinha had worked with agencies such as McCann Erickson and Euro RSCG in India. An alumnus of Delhi University and MICA, Sinha has worked on the brand strategy for several multinational and Indian brands, including Fiat, Virgin Mobile, MasterCard, LG, Reckitt Benckiser, TVS Motorcycles, Max Bupa, Marico, Dabur, and Cavin Kare.
Sinha added, “Our business is about people and their energies. All my interactions with people at Grey especially Amit (Akali), Malvika (Mehra) and Jishnu have been energising and positive. Here's a set of people absolutely determined about creating great work and I look forward to creating some magic together.”
His specialties includes understanding Indian consumer, youth marketing, small town India, technology adoption, cultural change, brand journey, shopper marketing, brand extensions, new brand launch as well as business opportunity mapping.
He has twice been chosen for the Atticus, the WPP award for best published thinking and has won several effectiveness awards, including the Jay Chiat Planning Award, the Asian Marketing Effectiveness Award, as well as the Effie Award.
Last year, Sinha launched his first book, 'Consumer India: Inside the Indian Mind and Wallet'. He has also authored a chapter ‘Bridging Gaps – Retail in the Emerging Indian Market’ in the book Shopper Marketing. He has spoken on topics related to the Indian consumer at the Esomar Asia Pacific Conference, the Global Youth Marketing Forum, and the Asian Marketing Effectiveness Festival.
Grey has won some significant accounts in the recent past across its branches. Few days before, the agency had won the business of Network 18 group in Mumbai. In April, it had won the creative duties of the low-cost airline, SpiceJet in Delhi. Earlier this year, it also won the mandate for Honda Motorcycles' scooter Dio in Delhi, i1 Superseries, the motorsport racing league pioneered by Machdar Motorsports and online travel portal, 24x7booking.com in Bangalore.