Shalini Dam, NCD, Grey India, has been selected as a jury member for the Outdoor Lotus Jury at the AdFest 2009. The Fest will be held in Pattaya in March 2009. The theme for AdFest this year is ‘Made in Asia’.
Commenting on the theme for AdFest this year, Dam said, “We in Asia do have sensibilities and cultural nuances that are different from the West, and it is, therefore, better understood and appreciated by us. There was a time when we looked at the West for inspiration, but in the last couple of years, it has become very clear that we have found our own voice. And now, we aren’t just afraid to use it, but are also truly enjoying its cadence.”
Dam was named NCD of Grey late last year, but has been with the agency close to a decade. Her last assignment was as Executive Creative Director, South East Asia, where she had worked on special projects across that region.
Some of the work that Dam has to her credit includes ‘Hungry Kya’, a platform for Domino’s to launch their pizzas in India, and an integrated idea for re-launch of Samsung durables – ‘Tumse Hai Zindagi’.