Top Story


Home >> Advertising >> Article

Grey India’s ‘Killer’ instinct at Cannes Lions

Font Size   16
Grey India’s ‘Killer’ instinct at Cannes Lions

Grey India that has been high on the metal front of late, is all geared for the Cannes Lions International Festival of Creativity. Some of work the agency has entered at the Festival this year includes work done for its clients such as Alienware, Caligrapher Achyut Palav, Cupid Green Love, Janhit Manch and Killer Jeans

Grey India is particularly excited about the work done for Killer Jean amongst others. Incidentally its Killer Jeans catalogue also picked up a Gold for art direction at the Abby Awards at GoaFest 2012.

“My favourite is the Killer Green Fold. It’s brave, genuine work that can’t be slotted into a particular media or category. When Killer was launching its pair of Water Saver Jeans (each pair saves over 100 liters of water thanks to a special process) we actually sent the jeans back to the client and told him to dye each pair green on the inside, so that when the wearer folded his or her jeans as they normally do, it had a green fold versus the normal blue one. So each piece of jean actually communicated that they and (therefore) the wearer saved over 100 liters of water,” said Amit Akali, National Creative Director, Grey India.

While the campaign has a film, print and other media to support it, the idea of the Green Fold makes the jeans itself a piece of communication.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi