Per Pedersen has been appointed Chairman of the Grey Global Creative Council. He has been with Grey for 25 years. In this role, Pedersen becomes the global creative evangelist, strengthening creative culture and the quality of work across the entire network.
The Grey Global Creative Council was established nine years ago where the network's top creatives gather to share, rate, collaborate and assist with the cultivation of creative ideas. This takes place every six months in interesting and inspiring locations where the creative team not only get to know each other but also provide valuable feedback and insight into their peers’ work.
Pedersen is the co-founder of Uncle Grey in Denmark and served as Chief Creative Officer of Grey Germany. Since 2010, he has been based in New York as Deputy Worldwide Chief Creative Officer, prior to that he has served as global creative leader on Febreze.
Pedersen has helped oversee Grey's senior creative leaders to identify creative opportunities, crafting smarter award submissions and ranking the quality of Grey’s work.
He played an important role in achieving Grey’s best year ever at Cannes in 2015 with a watershed performance that brought home 113 Lions from 18 countries including a record 4 Grand Prix. He has led the award-winning "Breathe Happy" blindfold campaign and the Lion avalanche that made Grey New York the 2015 Cannes North American Network of the Year.