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Grey bags SpiceJet's creative duties

06-April-2012
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Grey bags SpiceJet's creative duties

Grey Delhi has bagged the creative duties of SpiceJet after a multi-agency pitch that was held in the capital.

Other agencies that participated in the pitch include Lowe Lintas, BBDO and DraftFCB Ulka. The incumbent on the account is Contract Advertising.

Delighted at the appointment, Neil Mills, CEO, SpiceJet said, “We selected Grey Advertising for the strength of its creative strategy and the passion exhibited by its team. The agency will have an important role to play in building the brand further, enabling SpiceJet to achieve its aim of becoming a people’s airline.”

Uddalak Gupta, ECD, Grey Delhi added, “Our approach was to think beyond the obvious and the conventional, and come up with solutions where customer engagement was key in ways that hadn’t been done before in the Indian aviation industry.”

SpiceJet’s media duties are handled by Madison Media and outdoor duties are handled by OAP. Its digital work is looked after by iVista. The news has been confirmed to exchange4media by company officials. Stay tuned for more.

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