Grey Worldwide is on the winning spree again. In the wake of multi agency pitches, the agency has bagged the creative duties of Moser Baer and GE Capital International Services (Gecis), the outsourcing arm of GE. While Moser Baer is pegged at Rs 5 crore, Gecis is in the region of Rs 10 crore.
The other agencies in the fray for Moser Baer included TBWA India and the incumbent SSC&B Lintas. The company called for the pitch to encourage innovative thinking in brand promotion.