Top Story


Home >> Advertising >> Article

Grey bags business worth Rs 15 cr with Moser Baer, Gecis accounts

Font Size   16
Grey bags business worth Rs 15 cr with Moser Baer, Gecis accounts

Grey Worldwide is on the winning spree again. In the wake of multi agency pitches, the agency has bagged the creative duties of Moser Baer and GE Capital International Services (Gecis), the outsourcing arm of GE. While Moser Baer is pegged at Rs 5 crore, Gecis is in the region of Rs 10 crore.

The other agencies in the fray for Moser Baer included TBWA India and the incumbent SSC&B Lintas. The company called for the pitch to encourage innovative thinking in brand promotion.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video