The Grey Worldwide, Bangalore juggernaut seems relentless. With an impressive success at the New York Festival that saw the agency win a finalist nomination, a silver at the Abby’s in the category, Brand India, and an impressive eight-award haul at The Spark, Chennai, Grey, Bangalore is on a roll.
Literally, Grey began its award campaign with a bang at the Big Bang organised by the Bangalore Ad Club with a haul of six awards – one gold, two silvers and three bronzes –in categories like press advertising – retail (gold), single press (silver), press campaign – retail (silver), brochures (bronze), outdoor (bronze), and for the best unpublished campaign (bronze). The Big Bang awards are given to honour creative excellence in advertising from work done in agencies across India.
Sanjay Menon, who heads the Bangalore branch and leads the creative for Grey South India, said, “The Big Bang awards are irrefutable proof that the Grey creative uprising is a reality. I always knew we had one of the best teams in Bangalore and our recent showing at the Spark, Chennai, New York Fest, Abby’s and now the Big Bang in Bangalore has only served to reinforce the fact.” He further added, “Interestingly, we won in almost all the categories we entered at the Big Bang.”
Nirvik Singh, Chairman, South Asia, Grey Global Group, expressed, "I'm delighted that we received so many awards at the Big Bang. Grey, Bangalore has always shown very good creativity and even though we strive to produce work that is effective in the marketplace, winning awards comes as an added bonus".
The Big Bang is an initiative of the Ad club and its President R Sridhar, to bring the brightest and the most creative advertising talent to the fore. As it has been revived after a period of lull, it was the most looked-forward-to event. The panel of judges included among others R Balakrishnan, National Creative Director, Lowe, Shekar K Swamy, CEO, RK Swamy BBDO, Vasanth Nangia, CEO, Oyzterbay, and Pankaj Khandpur, Creative Director, Tata ELXSI.