Top Story


Home >> Advertising >> Article

Grey B’lore wins 6 awards at Big Bang

Font Size   16
Grey B’lore wins 6 awards at Big Bang

The Grey Worldwide, Bangalore juggernaut seems relentless. With an impressive success at the New York Festival that saw the agency win a finalist nomination, a silver at the Abby’s in the category, Brand India, and an impressive eight-award haul at The Spark, Chennai, Grey, Bangalore is on a roll.

Literally, Grey began its award campaign with a bang at the Big Bang organised by the Bangalore Ad Club with a haul of six awards – one gold, two silvers and three bronzes –in categories like press advertising – retail (gold), single press (silver), press campaign – retail (silver), brochures (bronze), outdoor (bronze), and for the best unpublished campaign (bronze). The Big Bang awards are given to honour creative excellence in advertising from work done in agencies across India.

Sanjay Menon, who heads the Bangalore branch and leads the creative for Grey South India, said, “The Big Bang awards are irrefutable proof that the Grey creative uprising is a reality. I always knew we had one of the best teams in Bangalore and our recent showing at the Spark, Chennai, New York Fest, Abby’s and now the Big Bang in Bangalore has only served to reinforce the fact.” He further added, “Interestingly, we won in almost all the categories we entered at the Big Bang.”

Nirvik Singh, Chairman, South Asia, Grey Global Group, expressed, "I'm delighted that we received so many awards at the Big Bang. Grey, Bangalore has always shown very good creativity and even though we strive to produce work that is effective in the marketplace, winning awards comes as an added bonus".

The Big Bang is an initiative of the Ad club and its President R Sridhar, to bring the brightest and the most creative advertising talent to the fore. As it has been revived after a period of lull, it was the most looked-forward-to event. The panel of judges included among others R Balakrishnan, National Creative Director, Lowe, Shekar K Swamy, CEO, RK Swamy BBDO, Vasanth Nangia, CEO, Oyzterbay, and Pankaj Khandpur, Creative Director, Tata ELXSI.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow