Some more good news finds way into Grey Worldwide’s kitty. Following a multi-agency pitch, Grey’s Bangalore office has won the advertising duties of the pizza chain, Pizza Corner. The decision to zero in on a new agency came in the wake of the brand’s decision to create some noise around its recently launched coffee lounge, Coffee World.
Over 10 agencies had participated in the pitch. The objective behind appointing a new agency is to strengthen Pizza Corner’s presence in the west and also in the southern markets. Confirming the development, an agency spokesperson also shares that the brand is in the process of creating an identity for its international coffee brand, ‘Coffee World’, the duties of which too fall in Grey’s custodianship.
Pizza Corner India (Private) Limited, registered in August 1996 under the Companies Act, 1956, has presence in six cities – Delhi, Chennai, Pondicherry, Bangalore, Mysore and Hyderabad. The outlet, Coffee World has been launched in Hyderabad. All these restaurants have a theme, for instance the flagship outlet at Brigade Road has a Hollywood theme, Green Park has a cycling theme and Banjara Hills has a Soccer theme.