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Greenpeace signs its first ever communication deal; appoints Mudra South as creative agency

11-April-2008
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Greenpeace signs its first ever communication deal; appoints Mudra South as creative agency

Independent environmental organisation Greenpeace has signed up a communications agency for the first time in India. Mudra South will be partnering Greenpeace in environmental campaigning. Greenpeace and Mudra would work on a host of projects ranging from climate change, defending ocean life to ending toxic waste.

This partnership follows on the heels of Mudra South presenting an idea on climate change that broadbased the fight against global warming and invited active participation from the community. To highlight how climate change was messing up with the seasonal divide, Mudra South celebrated Holi, the festival of Spring, on Christmas Day.

Joono Simon, Executive Creative Director, Mudra South, said, “It’s an honour to partner with Greenpeace, so well respected for their point of view on things that matter to the way we live. We’re looking forward to partnering them in shaping world opinion on various burning issues that are relevant to us today and would be in the future.”

Gene Hashmi, Communications Director, Greenpeace, said, “While Greenpeace’s urgent and necessary work continues to be its most compelling advertising, we need a professional bunch to help reach a wider demographic. Rather than just come knocking on our doors with one-off scams short of the award season, Mudra has shown the determination to collaborate with us on a sustained communication strategy.”

Greenpeace is an independent organisation that campaigns for the conservation of the environment and peace. It acts to change attitudes and behaviour to protect it. Greenpeace is present in 40 countries across Europe, the Americas, Asia and the Pacific.

Mudra South has seen rapid growth in the last year. Its roster of clients includes TTK Prestige, Mcdowells No. 1, Mcdowells Signature, Peter England, Henko, Mr White, Fa, Federal Bank, The Week, Malayala Manorama, TSI Ventures, and RmKV, among others.

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