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GreenDot Health Foods Ltd unveils new summer brand campaign for Cornitos

16-April-2016
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GreenDot Health Foods Ltd unveils new summer brand campaign for Cornitos

The Flagship brand of Greendots Health food Ltd, Cornitos has rolled out two brand campaigns featuring their new flavors Spicy PeriPeri and Extra Cheesy, Cheese and Herbs Nacho Crisps for this season.

The 10-second ad campaigns showcase two newly launched flavours of Cornitos Nacho Crisps, available in the market. The promo will run across all National and digital platforms. The ad features the entire range offered by Cornitos, with a focus on two newly launched flavours. The commercial effectively brings out the key message of the brand: Always a Good Time for Cornitos.

Commenting on the launch of the ad campaigns, Vikram Aggarwal, Director of Greendot Health Foods Limited – Cornitos said, “Being a preferred choice for healthy snacking, the new TVC will reinforce the brand promise of premium quality and great taste. The tonality and mood of the ad has been kept very simple and the ad will help us reach out to masses.”

Extra Cheesy campaign shows fresh corn being converted into nacho crisps and a sprinkle of grated fresh Cheddar Cheese and Italian herbs on Nachos happen to create the flavor of Extra Cheesy, Cheese and Herbs. The TVC ends with the display of the full range of 10 lavors offered by Cornitos.

PeriPeri campaign shows fresh corn being converted into Nacho Crisps and a sprinkle of African Chili and fresh lemon on nachos that creates the exotic flavor of fiery PeriPeri. Fire shown in the ad symbolises the heat of African Chili packed in the PeriPeri Nacho Crisps pack. The TVC conveys Message of PeriPeri – Adding a New Spice to the Occasion.

Credits:

Client- Cornitos

Agency: Studio 6 Productions

Creative Head: MrArijitSaha

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