Real estate consultancy firm Better Option Propmart, popularly known as BOP, has appointed Grasshoppers India as its creative partner. The agency will be handling all ATL and BTL campaigns for the company, including corporate branding for BOP as well as promotion of various premium properties. BOP’s annual marketing spend is estimated to be Rs 100 crore, with several projects in the pipeline in partnership with leading realty players, including DLF, Jaypee Group, Logix, Hero, Wave, and Imperia Structures.
The win comes close on the heels of the company appointing VivaKi Partnerships Unit to handle its media mandate.
The agency has started developing a detailed strategy on how to take the brand to the next level. “There is a lot of work that needs to be done because it’s not just BOP, but also the associated real estate projects that have to be promoted. So, we will play around with different concepts and messaging depending on the project offerings. It’s going to be a challenging task but we anticipate a lot of innovative campaigns being churned out over the next few months,” said Arjun Banerjee, Director, Grasshoppers India.
Talking about the tie-up with Grasshoppers, BOP Founder & Managing Director Amit Mavi said, “We want to be known as a company that delivers. Through our partnership with Grasshoppers, we will be reaching out to our target audience and communicate the core values that drive our organisation and make us different from a loose bunch of property brokers spread in an unorganised manner across the country.”
BOP, which started operations in 2007, has over 50,000 customers and 10 state-of-the-art studios across India, Dubai and Singapore.
Our typical marketing budget is usually 10 per cent of the topline spend
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