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Gozoop bags digital mandate for HRX by Hrithik Roshan

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Gozoop bags digital mandate for HRX by Hrithik Roshan

Gozoop has won the digital mandate for HRX by Hrithik Roshan As part of the mandate, Gozoop will be manage the HRX digital assets such as Facebook, Twitter, and Instagram to strengthen consumer loyalty and acquire new relationships with the brand. One of the key agenda will also be to drive awareness about the stories behind the brand's collections.

Commenting on the appointment, Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop says, “We are delighted to partner with a brand that values a digital first approach to connect with it’s audiences in today’s times. We look forward to leveraging our experiences & insights to help brand HRX win in this new world”

The mandate includes social media strategy, content marketing and creative strategy across digital platforms. With this partnership, Gozoop has bagged another strong fashion & retail brand player in its portfolio.

Afsar Zaidi, CEO, HRX says, “We are looking forward to working with Gozoop as our new digital partners. We wanted to associate with someone who has hands-on digital marketing space understanding, profound comprehensions into social trends, and most importantly a team of like-minded individuals who will help effectively channelize the digital narrative”

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.