Top Story


Home >> Advertising >> Article

Govt to push common agenda via campaign

Font Size   16
Govt to push common agenda via campaign

In what may turn out to be a repeat of the 'India Shining' campaign of the National Democratic Alliance (NDA), the Congress-led United Progressive Alliance (UPA) government has decided to evolve a muti-media strategy to popularise its achievements and the progress made on the implementation of the Common Minimum Programme (CMP).

Government sources said that the resources of the various ministries would be pooled to fund this campaign. All the central ministries dealing with issues identified under the CMP will indicate priorities and thrust areas to prepare a media strategy of the government.

Ministry of Information and Broadcasting would then use its wings including All India Radio (AIR), Doordarshan, Directorate of Audio Visual Publicity (DAVP), Song and Drama Division and Photo Division to highlight the government's achievements under the CMP.

Information officers posted in the various ministries would also procure weekly report on what their respective ministries are doing under the CMP. Doordarshan would produce 4.5 minutes programmes based on the progress reported by implementing ministries on the thrust areas of CMP.

They would focus on one theme for every week. The respective ministries would indicate the focus areas and provide inputs and the programmes would be produced in-house by Doordarshan.

The content would be provided by the concerned ministries, while the delivery mechanism would be arranged by wings of Information and Broadcasting Ministry. Each department and ministry will also appoint a nodal officer and contact persons to coordinate this work.

At a meeting attended by Navin Chawla, secretary, the Ministry of Information and Broadcasting, it was decided that all media units including of Information and Broadcasting ministry would coordinate and pool their resources for this purpose.

Photo Division will organise exhibitions on themes covering CMP.


The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India