Top Story

e4m_logo.png

Home >> Advertising >> Article

Government may ban surrogate liquor, tobacco ads

11-June-2002
Font Size   16
Government may ban surrogate liquor, tobacco ads

The government may clamp down on television channels beaming surrogate advertisements of liquor and tobacco brands soon. However sources say, the government is almost ready with a code banning surrogate advertising for broadcasters.

The code, which is being formulated by senior government officials, will specify the definition of surrogate ads, details on compliance norms and penalties for violators.

Earlier, in the year 2000, a group of broadcasters had submitted its recommendations on surrogate ads to the I&B ministry, but the government did not act on the same. As per the recommendation, advertising for a product from the stable of liquor/tobacco companies, which do not have a minimum turnover of Rs 1 crore and where the products are not manufactured in bulk quantity, would fall under the surrogate advertising net.

While liquor and tobacco advertising is completely banned under the Cable Act, surrogate advertising is a convenient way to to push their brands. Significantly, broadcasters had also submitted a proposal to the government to allow them to use socially responsible ads sponsored by liquor companies.

A committee of broadcasters headed by the then I&B special secretary R R Shah, had recommended to the government that socially useful advertisements sponsored by liquor companies should be allowed on TV channels.

It may be noted here that the Advertisement Standards Council of India (ASCI) had over ten years ago also formulated a set of norms on liquor and tobacco ads, including one on surrogate advertising. But the government has often been criticised for being lenient with manufacturers and broadcasters, as it gets massive tax revenues from tobacco and liquor sale.

Source: Financial Express

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.

At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special projects) - ‎Pidilite Industries Limited, on his b...