Top Story

e4m_logo.png

Home >> Advertising >> Article

Government bars seven surrogate ads of liquor and tobacco brands

06-August-2002
Font Size   16
Government bars seven surrogate ads of liquor and tobacco brands

In a move that is likely to cost advertising agencies close to Rs 60 crore, the government has asked broadcasters including Star, Zee, Sony and Aaj Tak not to air seven advertisements of liquor and tobacco brands with immediate effect.

The seven advertisements which have been asked to be taken off-air are Haywards beer, Smirnoff, Kingfisher, 8 PM, Whytehall, Aristocrat Premium and Charms cigarettes.

According to government sources, the communication to this effect has already been sent to various TV channels including Star, Zee, Aaj Tak, Ten Sports and Sony.

The government will also set up an external panel to monitor advertisements on all channels across the country and determine whether it’s a case of surrogate advertising by any of the liquor or tobacco companies.

According to industry analysts, with the government ban on surrogate advertising for liquor, advertising agencies would lose at least 50 per cent of the spend on above-the-line advertising, which is about Rs 120 crore.

The industry has already started vying for limited on-the-ground promotions. Most resources would now go to grass-roots advertising and promotions at good hotels, bars and restaurants. The liquor companies are spending huge amounts and vying for space at all these locations already.

The industry is trying to put across its point through the Confederation of Indian Alcoholic Beverages and is hopeful that the ministry will take a softer view.

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India