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Gotcha! Pandya bros' Twitter fall-out was, in fact, a promotional gimmick

18-May-2017
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Gotcha! Pandya bros' Twitter fall-out was, in fact, a promotional gimmick

IPL franchise Mumbai Indians’ all-rounder brother duo Krunal Pandya and Hardik Pandya pulled a fast one on the Twitteratti on May 14 in what seemed like a slanging match online. As it would be, the charade was actually played out as part of a scripted advertising campaign for Citrus Pay, the financial technology company that leveraged the popularity of the two cricketers on social media.

The two brothers were all over Twitter on the afternoon of May 14, after the match night against Kolkata Knight Riders, apparently taking a personal fight to social media. The tiff got a lot of attention as well.

Hardik Pandya played a crucial role in Mumbai’s victory in the match against KKR, conceding just 22 runs in his 4 overs and grabbing 2 wickets. On the other hand, Krunal bowled 2 overs, giving just 14 runs.

It was Hardik who set off the argument online with his tweet, “Sometimes in life, people closest to you end up disappointing you the most. Not cool, bro!”

Krunal responded to Hardik’s tweet by saying, “@hardikpandya7 .@hardikpandya7, this shouldn’t have happened in the first place. I am bade bhaiyya for a reason. Let’s not make this a big issue!” hinting that all is not good between the brothers.

In what generated further curiosity, former Indian cricketer Virender Sehwag intervened in the matter by sarcastically tweeting his theory that money could be the reason behind the tiff between the sparring brothers and asking the two to not fight.

Hardik and Krunal did not make a mention of the reason behind the argument. Fans, however urged them to resolve the issue in person and not fight on social media.

The Twist in the Tale

The twist in the tale was revealed a day after. Mumbai Indians team captain Rohit Sharma took to Twitter and make peace between the brothers. He advised the Pandya brothers to use smart ideas so that bills do not hamper their relationship: “Guys, don’t let bills come in between you two. #ApnaoSmartTareeke and split bills using @CitrusPay ! @hardikpandya7 @krunalpandya24.”

Citrus Pay, a financial technology company leveraged the popularity of the Pandya brothers and the tweets from them were, in fact, part of a promotional campaign scripted for advertising purposes. Both Hardik and Krunal Pandya thanked the skipper for sorting out the “reel” fight, and promised to use CitrusPay thereon.

Clearly, a smart strategy that got the attention of Twitter followers as well. The add-on tweet from the star cricketer Virender Sehwag got the popularity of the ‘reel’ fight to expand further. Was it intentional or was Sehwag really fooled? Who knows!

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