Google has introduced new payment options for its AdWords service in the country. The new options include payment by cheque, demand draft and net banking, along with the existing credit card option.
Shailesh Rao, MD, Google India, said, “Google is committed to improving the user experience for its advertisers the world over. India is a very strategic market and feedback from Indian advertisers has been an important component in making AdWords more useful for the Indian market. We hope that more Indian advertisers would be able to grow their business through AdWords by recognising that Indian businesses prefer to conduct transactions not only by credit cards but also by cheque and electronic funds transfer. With this fuller set of options in place, more Indian businesses would be able to use AdWords to expand their reach, profitability and exposure online.”
These new forms of payment might be a big impetus to Indian advertisers, especially small and medium size enterprises, who tend not to have any credit cards or are sceptical about using it for online payment. By choosing the new options, users can pay for their AdWords account by cheque or demand draft by mailing it to the Citibank office in Mumbai.
The other form of payment launched, via net banking, is the electronic transfer of funds from a user’s bank account to their AdWords account. This can be easily done from Google’s website, making it a secure and seamless experience.